Chapter 16

Art Deco

Art deco begin in France around 1920. Art Deco comes from the name of a French art exhibition called "Internationale des Arts Decoratifs et Industriels Modernes." Art Deco exploded internationally and lasted through WWI when it gradually became less popular after the stock market crashed in 1929, but it was not forgotten. Until 1968 Art Deco was truely considered modernism, but Bevis Hillier wrote a book entitled, "Art Deco of the 20's and 30's" it was because of this book that Art Deco actually became what the style movement was called.

The art deco movement had influence on almost every form of art there was; painting, architecture, furniture, clothing,  hair pieces, purses,  graphic design, and interior design. Art deco is different from it's counterparts because it's not just beautiful or functional, but is beautiful and functional. I believe a great example of art deco in todays society would be the ihome, with it's sleek beautiful design and full functionality.

I like the Art Deco style because of impression it gives me. When I see Art Deco I think class, harmony, it's beauty is seductive and lures you to look longer, it encourages you to feel what you see not just understand it. In my opinion this would be a useful style to design a website because it's wide range of popularity and also the lure to be inspected it gives people. Art Deco is saturated with seduction.

Some ideas that style can convey are; time, emotions, high tech, fashionable, and age. Tools used to make a design can influence the style by making them look as though they came from a different era, or a specific style that the designer wants to get across.